Privacy Policy

Last updated: August 18, 2026

Uzima Water Filters operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Uzima Water Filters is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including payment and transaction details.
  • Account information, including your username, password, preferences, and settings.
  • Transaction information, including items you view, add to your cart, purchase, return, exchange, or cancel and your past transactions.
  • Communications with us, including information you provide when contacting us.
  • Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information, including information regarding your interaction with the Services.
  • Marketing information, including your email marketing preferences, subscription status, and interactions with marketing communications.

Personal Information Sources

We may collect personal information:
  • Directly from you.
  • Automatically through the Services, including from your device and through cookies and similar technologies.
  • From service providers that process information on our behalf.
  • From partners or other third parties.

How We Use Your Personal Information

We may use personal information to provide and improve the Services, process orders and payments, arrange shipping, communicate with you, provide customer support, prevent fraud, comply with legal requirements, and conduct marketing and advertising as permitted by applicable law.
Where required by applicable law, marketing and advertising activities are conducted based on your consent or another applicable legal basis. You may unsubscribe from promotional emails at any time using the unsubscribe option provided in our emails.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, and similar technologies to operate the store, remember preferences, understand use of the Services, measure performance, and support marketing and advertising.
Where required by applicable law, including in applicable European jurisdictions, non-essential cookies and similar technologies will be used in accordance with your consent choices.
When available in your region, our cookie banner allows you to accept, decline, or manage your cookie preferences. You may change your privacy preferences using the privacy controls made available through our Services.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes subject to this Privacy Policy.
Service providers and platforms used in connection with our Services may include:
  • Shopify, which provides the ecommerce platform that powers our online store.
  • Mailchimp, which we use for email marketing and customer communications. Mailchimp may receive information such as contact details, marketing subscription status, order information, and information relating to interactions with our store.
  • AvantLink, which we use for affiliate marketing and attribution. AvantLink may process device, browser, cookie, referral, and transaction-related information necessary to provide affiliate tracking services.
  • Airtable, which we use for internal sales reporting. Sales information may be processed through Airtable to automate weekly sales tracking and reporting.
  • Google services, which may be used for analytics, advertising, store integrations, and measurement. The information processed depends on the Google services that are enabled and your applicable privacy and consent choices.
  • Shipping and fulfillment providers, used to process and fulfill customer orders.
  • Inventory and operational service providers, which assist with inventory management, order management, store operations, and related business functions.
  • Other service providers, including providers of payment processing, IT services, customer support, cloud storage, fraud prevention, and similar operational services.
    We may also disclose information when you direct or consent to the disclosure, with affiliates, in connection with a business transaction, when required by applicable law, or to protect our Services, rights, customers, or others.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you submit to the Services may be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.
Shopify may also process information obtained from your interactions with our store and other Shopify services. In circumstances where Shopify is responsible for such processing, requests relating to that processing may be handled through Shopify's privacy services.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age required by applicable law.

Security and Retention of Your Information

No security measure is perfect or impenetrable, and we cannot guarantee perfect security.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing the Services, maintaining order and transaction records, complying with legal, accounting, tax and regulatory obligations, resolving disputes, preventing fraud, and enforcing our agreements and policies. Retention periods may vary depending on the type of information and applicable legal and operational requirements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:
  • Right to Access / Know — You may have a right to request access to personal information that we hold about you.
  • Right to Delete — You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct — You may have a right to request that we correct inaccurate personal information.
  • Right to Portability — You may have a right to receive a copy of certain personal information and request that we transfer it to a third party.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising — Depending on where you live, you may have a right to opt out of certain uses or disclosures of personal information for targeted advertising.
  • Right to Restrict Processing — Where applicable, you may request that we restrict certain processing of your personal information.
  • Right to Object — Where applicable, you may object to certain processing based on legitimate interests or to processing for direct marketing.
  • Right to Withdraw Consent — Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

Managing Communication Preferences

You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send non-promotional communications, such as information about your account or orders.

Exercising Your Rights

You may exercise applicable rights through the options provided on the Services or by contacting us using the information below.

We may need to verify your identity before processing your request. We will not discriminate against you for exercising applicable privacy rights and will respond within the timeframe required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.
If personal information is transferred outside the European Economic Area or United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or other legally recognized safeguards, where required.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. We will update the "Last updated" date and provide notice where required by applicable law.

Contact

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, please contact:
Uzima Water Filters
1155 Mt Vernon Hwy NE,
Suite 800, Atlanta Georgia
US 30338 United States
Email: info@uzimafilters.org